5 Ways Facebook Questions can be an Answer for your Business
Facebook just announced that they are rolling out a new Questions and Answer feature. The product feature is currently being tested and was only rolled out to a small beta group as of now. This feature will allow questions to be asked and then answered by the entire Facebook community. Additional details on the feature’s functionality can be found on Mashable
This feature was not meant to be an advertising platform according to Facebook, but this doesn’t mean that you can’t utilize it to grow and advance your business. The question is how?
Here’s 5 Rock Solid Ways that your business can take advantage of the new Facebook Questions feature:
- Thought Leadership
- Working through Problems with Industry Peers
- Uncovering your Customer’s problems (Content Strategies)
- Connect and Engage with New Potential Customers
- Increased Search Exposure
By providing helpful answers to questions asked by others you can reveal your expertise. Once others are aware of you and respect you they are more likely to desire to do business with you.
Asking and answering industry specific questions can help you gain more knowledge that can be implemented to improve your business. There is a popular saying that a rising tide floats all boats…Though you want to win in the market place and out do your competitor it is often effective to collaborate and help one another to achieve common goals, or over come mutual problems.
Being aware of the questions that your customers asks is a very effective way of understanding the issues and problems that they face. This new found intelligence can be utilized for market research purposes to assist in developing new products, refining your service offering, or even developing content strategies to help answer these questions in the form of whitepapers, videos or webinars.
If one of your customers, or potential customers is asking a certain question chances are many other members of your target audience will be interested in the answers as well. These consumers will seek out these answers and some will comment or participate in the conversation. This basically creates a list of prospects for you enabling you to friend them, start building a relationship and raise exposure of your brand.
Unless you were in a box for the last five years you would know how popular Facebook is. Google knows that they are popular as well. In fact they are one of the few websites out there with a Page rank of 10. Just to give you a bench mark- YouTube has a PR of 9, Fox News has a PR of 8, MTV has a PR 7. This basically means that Google views Facebook as a high authority site. With this high authority they have very strong SEO power and have a large amount of content indexed. If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.
What do you think about Facebook’s new question feature?
How else do you feel question and answers can be utilized to grow your business online?
Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal.
Facebook are doing some amazing task for last few days so i am very happy of this new features and hopefully it will also be very popular…….
Jacob
This sounds like a good idea. It worked for Yahoo.
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Really interesting this new feature Facebook is coming out with, I could totally see alot of webmasters and marketers utilizing this.
Till then,
Jean
One of the most powerful features is that you can post a reply to a Question as the name of your ‘Facebook Page’ – unlike when you comment on a Facebook Profile or Facebook Page.
Popularity is not the equivalent of quality, but it’s a good place to start looking. The highest-voted answers may or may not be “true,” but they will be validated as the most likely true, useful or informative by other Facebook users.
These are really nice 5 Ways Facebook Questions can be an Answer for your Business with have a good article.keep it up this great sharing.
This is potentially really huge. The thing which has been lacking from the other answers sites is that it is difficult to get very many people to answer the questions. With Facebook’s ability to proactively reach out to individuals with a similar interest, the questions can be pushed in front of people who are used to responding within the Facebook environment.
I am doing an interview about Facebook and I need some questions to ask the person i’m interviewingan example would be: What do you like about facebook?
Many people get frustrated when trying to contact Facebook about a problem because they can’t find any contact info for Facebook. Mari has created a great resource with her directory which will help you find contact…
Interesting to see Facebook come out with this Questions & Answers section. Looking forward to making good use of it.
Its great to see that Facebook is trying to help its users by answering their questions. Ill be sure to use this often.
Facebook, on the other hand, gives you a list of people from your job, high school or college that are members. This can make it incredibly easy to find people that you know or want to be associated with.
Ultimately, give users control of the content for your page. You are one person, or one company producing content and managing a page. It is much more interesting to give that control of content over to thousands of people who “like” you.
With Facebook’s ability to proactively reach out to individuals with a similar interest, the questions can be pushed in front of people who are used to responding within the Facebook environment.
Very Nice Social networking Site, facebook is great tool and millions of business use facebook to promote the business….
jacob lee
These applications are a great place to start using Facebook for online social networking. While social marketing has been around, using Facebook for business is relatively new. Since applications are coming out all the time…
Its good they did this. They needed this along time ago.
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How do I put a picture on this Facebook?
The thing which has been lacking from the other answers sites is that it is difficult to get very many people to answer the questions. thanks..
This basically means that Google views Facebook as a high authority site. With this high authority they have very strong SEO power and have a large amount of content indexed. If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.
However, Gen X is the first generation for whom the global reach of technology began to allow a significant number of individuals to share experiences across national boundaries in many parts of the world.
Really! Either way, its always nice to have them remember you as the person who was genuine with them, even when there was nothing to gain.
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Hi i think if you take a picture of a bird, but don’t know what species it is, you can post the picture on Facebook Questions and get your answer.
Hi Facebook Questions is very important and very useful for any business all is great thanks.
Facebook is the most effective social media and marketing tool for online businesses.
Good article post. These applications are a great place to start using Facebook for online social networking. While social marketing has been around, using Facebook for business is relatively new. Since applications are coming out all the time. Keep on..
Thanks for all the comments everyone
@jean i agree I could see a lot of marketers and webmasters using this feature as well.
@diabetes supply- I agree this feature could be really huge! The sheer amount of people on facebook and the way it was constructed to help information spread gives this feature (and people utilizing it) a very fertile environment for success.
@selling used textbooks- It did work for yahoo (and also linkedIn)…we’ll see if this gains traction for facebook. The trick to this is people actually have to use it. With it already being available on LinkedIn and Yahoo as well as numerous other sites we’ll soon see what the consumer preference is.
@hgh I agree…It seems the goal of this feature is to be more of a social and miscellaneous Q & A feature, not for business. I still think many businesses can utilize it for their benefit, but with other alternatives out there…only time will tell.
@Everyone- check out the twitter parody video in response to Facebook’s new movie coming out. I just posted it…super funny! http://davidbrim.com/twitter-movie-trailer-funny/
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Linked in has executed this form of engagement for sometime now – their Q&A is phenominal and can be seen on the login page.
It’s a feature that has helped many business owners (both big and small) engage as you have posted in your blog – but there’s a key element that cannot go unnoticed or mentioned, and that is the “posers”. This type of engagement allows the fields to be even across the board – thus making it difficult to stay effecient and productive in your attempts. So be careful, cause most of your time could be spent engaging in frivolous conversations…
t was constructed to help information spread gives this feature. a very fertile environment for success.
If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.
I am very glad to read this nice post with have good Facebook Questions can be an Answer for your Business with have great thought……
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with facebook we can achieve these targets suggested by you……
The thing which has been lacking from the other answers sites is that it is difficult to get very many people to answer the questions.thanks..
Popularity is not the equivalent of quality, but it’s a good place to start looking. The highest-voted answers may or may not be “true,” but they will be validated as the most likely true, useful or informative by other Facebook users.thanks.
Facebook is doing amazing task, i like your post. Thanks for sharing it.
Thanks for such a great post and the review, I am totally impressed! Keep stuff like this coming.
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Oh good it’s good news, By doing so we can get all types of solutions of a problems. Now to get answer will be ease from facebook users. it’s also right that “This feature was not meant to be an advertising platform according to Facebook”………
we know it can be hard to get used to things being in different places, which is why we wanted to make it easy for you to switch back and forth for a little while, in order to learn where everything went.
we tried to keep three things in mind. First of all, we wanted to make the site clean and simple by reducing clutter; we wanted to give you more control over your profile…
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I agree this feature could be really huge! The sheer amount of people on facebook and the way it was constructed to help information spread gives this feature (and people utilizing it) a very fertile environment for success..
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It’s also right that “This feature was not meant to be an advertising platform according to Facebook”thanks..
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Hi all is very necessary for every business Facebook Questions can be an Answer for your Business thanks for it.
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Excellent post i use face book very good social site thanks..
Amazing ……LoL
Thanks for the reply David. When does it come out of Beta mode? I am interested in trying out.
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It is a big help for my business… I really want my clients to give some opinion on what they think about my product and that will help me also to be better in my business..