The Business Plan Template that helped me win over $18,500!

Howdy fellow and perspective entrepreneurs,

Today I am sharing a valuable resource with you. As entrepreneurs you have to think about a lot – your products & services, operations, marketing, funding, industry trends, sales, and more. It helps to have something that keeps you organized and ensures you’re thinking about all the aspects of your business. The most effective way to do this is through a business plan. What I’ll be sharing with you is an awesome business plan template!

A new entrepreneur recently reached out and asked me if I had any resources for business plans and this one immediately came to my mind. This template was developed by the Kaufman Foundation and is one that I have used for years. It has really paid off!

While attending the University of Central Florida this template was a very helpful asset and helped me win multiple business plan competitions. These competitions collectively provided $18,500 in startup capital to help my ventures grow. These business plan competitions included: Winning the UCF Joust Competition twice, being a finalist in the State Sunshine business plan competition and being a finalist in the Nascent 500 competition (where we pitched to investors in the back of a limo going around the Indianapolis 500!).

Business plan competition - UCF Joust
UCF Joust Business Plan Competition Award – 2008: Cameron Ford, David Brim and Carl Henderson
One of the reasons why I had such strong business plans for the competitions was that I used this template overtime as an organizer and outline for my ventures.

Each time I learned something new, found good content in a relevant article or had a marketing idea I would add it into my business plan template. Every so often I would go through the business plan, try to make sense of everything, and clean everything up so it would be more presentable if I needed to share it with anyone.For example if I learned something new about an industry trend, competitor, key prospect / target market, product requirement – it would go into the appropriate section of the template.

There are hidden instructions for each section on the template. If you follow the instructions and hit the “paragraph icon” on the tool bar the hidden text will show up and give you valuable things to think about.
Download Business Plan Template

How I use this business plan template 

  • Remove sections that are not applicable. Rename the sections as you wish.
  • Anytime I have research, a marketing idea, or updates I drop my notes into the appropriate section. Remember a business plan is a living document / process and not a one time event. Since the world constantly changes you can drop important ideas, research and plans into the business plan as you move along. Test assumptions in the marketplace..talk to customers…review research, learn and update your business plan accordingly.
  • Spice it up by rewriting section titles to be more relevant and enticing to my venture”
  • Every so often go through the business plan and clean things up so everything flows together and is presentable to others if needed. As you go through try to make sense of research you previously gathered and new things you have learned.
I hope this helps everyone!

Good luck on your entrepreneurial journey.



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  1. Hello David,
    I attempted to download the template and this window pops up.
    Access to this link has been disabled. Please ask the owner of the shared link to send a new link to access the file or the folder.
    Please advise as to what I can do to utilize this document.
    Thank you,

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