David Brim on business, marketing & life.

Are you an Entrepreneur? Here’s a Challenge for you

By: David Brim December 7, 2009

I recently came across an interesting video from Stamford University’s Entrepreneurship program.  A professor there came up with an interesting challenge for her entrepreneurship students.  First she formed them into groups then gave them each “seed funding” of $5.  The groups had 4-5 days to plan and then had 2 hours to make as much money as possible after their envelope was opened.  Afterward the groups presented their findings and outcome in front of the class.

There were some really creative ideas.  The team that generated the most money actually ended up selling their 3 minute presentation slot to a company interested in recruiting the students.

Some ideas that I think would do quite well include:

1) Buying tickets and cans then raffling off “dates” for group members. (This depends on the attractiveness of the group members.  This could also be an auction where the highest bidder wins the date)

2) Massages for $X or doing them free for donations.

3) Hold a focus group for businesses in the area so they can better understand and reach college/grad students.  Call restaurants and solicit food donations.   This focus group concept could be held for almost any vertical.  You could simply give the participants a free lunch and charge the companies $10-$20.

4) Hold a educational session on how to use twitter or new media to grow your business.  Again lunch would be provided through solicitations and you would charge people to attend.

5) Call a magician or other skilled person (artist, musician, etc) and invite local parents and kids (or the talent’s target market).  Convince the talent to perform for free to get his name out there and request $10 for admission for attendees giving half to charity.  People give their money away a lot easier when they know a portion goes to charity.  You could also get food donated for this event as well.

Well it’s late and that’s all I got for now.  I may add some more later.

What do you think about this challenge? Which was your favorite of my ideas?  What would you do with $5 and 2 hours to generate the most money possible?

About the author

David Brim

David Brim is a marketing consultant, entrepreneur and real estate investment specialist living in Orlando, Florida. He has been involved in many early stage ventures in industries spanning tech, ecommerce, real estate, and finance. He has been featured in one of the most popular entrepreneurship textbooks "Successfully Launching New Ventures" and has been interviewed on Fox, ABC and CBS about topics such as entrepreneurship and internet marketing. Professionally, his primary focus areas include online lead generation, e-commerce, and investment real estate.

Comments

  • Heather in Beautiful BC


    What a fun learning experience for the teams!

    I think I’d get my group to each play a guitar and sing outside all the liquor stores. I know people would pay me to stop and go away 🙂

  • David Brim


    Depends how good of a guitarist you guys are 😉

    glad you like it!

    Hope all is well Heather

  • Michael Peters


    This challenge is definitely something that makes you think outside of the box.

    As far as your idea I like the focus group idea the best. That’s very clever and I know some companies pay thousands to sit in on focus groups.

    I don’t really have any creative ideas for business ventures….I guess that’s why I am a coder and not a marketing guy…lol

    thx for sharing

  • Carpet Cleaning Gold coast


    Then i start advertsing for a few hours about 3 ! contact my current members give them more resources tell them when the next webinar is and what’s happening !

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    nice video ! thanks for sharing it with us it is very useful for us !

  • All Inclusive Vacations


    Challenges are always meant for the entrepreneur.

  • Christmas hampers Melbourne


    Concentrate on pleasing your customers and not focus on making money. Over deliver.You might want to consider building a website for your business.Not only will your practice grow, but you can earn additional income streams from having your own website.

  • Corporate christmast gifts delivered


    Go online check my e mails login to my mebers area check to see who joined lately call them and ask them if it’s good time to talk a minutes or make an appointment to call back later on to discuss the business with them and mentor them along !

  • diabetes supply


    I’m writing a job profile on entrepreneurs. I’d appreciate a very detailed description of what an entrepreneur does in an average day at work from when he wakes up until he goes to sleep. It would be great if a real entrepreneur could answer my question.

  • Carpet Cleaning Gold coast


    History has shown us that there were no real shortages for gas nor sugar, just political stances against the countries that were producing these products.

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    There are numerous entrepreneurship education programs and activities at universities and colleges throughout North Carolina. Communication between the various programs/activities is ad hoc and sporadic. Many operate in isolation while addressing issues common to all. Awareness, communication and collaboration on a broad scale will create greater efficiencies, synergy and increased qualitative output.

  • used tires


    Wow what a challenge, and what a brilliant idea the students came up with at the end! I am not sure what I would have done if given the same shot at this without knowing about it ahead of time.

    I think out of all your ideas the #2 sounds the easiest to do and might be the safest option to go with. Perhaps you could also have an “auction” style payment for the massage service since you are limited to 2 hours.

    Till then,

    Jean

  • Laptop Briefcases


    This sounds like a great lesson for wannabe entrepreneurs. They probably had some great ideas, but for such a limited time frame and budget, it was likely the more basic ideas that did the best. I especially like the idea to sell their 3 minute spot to a business. I’m sure they got an A on that assignment.

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    I don’t really have any creative ideas for business ventures….I guess that’s why I am a coder and not a marketing guy…lol

  • UK Promotional Items


    I don’t really have any creative ideas for business ventures….I guess that’s why I am a coder and not a marketing guy…that need to be the best opinion.

  • Carpet Cleaning Gold coast


    The other was an oil embargo that put the US in its worst energy crises for oil and resulted in super hyper inflations (gas went up to $ .54 a gallon and this was pre- unleaded days), and people were left pushing their car to the pump. Pumps had a set amount of gas and once it ran out, it was gone.

  • used tires


    I recommended this video to a friend recently and it was very motivating for them as well.

    Till then,

    Jean

  • Newbury Park Real Estate


    As far as your idea I like the focus group idea the best. That’s very clever and I know some companies pay thousands to sit in on focus group

  • Newbury Park Real Estate


    My emails login to my mebers area check to see who joined lately call them and ask them if it’s good time to talk a minutes or make an appointment to call back later on to discuss the business with them and mentor them along !

  • Newbury Park Real Estate


    A few hours about 3 ! contact my current members give them more resources tell them when the next webinar is and what’s happening !

  • Newbury Park Real Estate


    Many operate in isolation while addressing issues common to all. Awareness, communication and collaboration on a broad scale will create greater efficiencies, synergy and increased qualitative output.

  • used tires


    Yes, the focus group idea is very good. Nothing stirs up new ideas and thinking than sharing thoughts in a group. 🙂

    Till then,

    Jean

  • Car Battery


    David, that challenge is pretty cool, I would love to be challenged that way in a class. Something unique and unexpected to really get the mind going. Just kind of how the real world works, as it just throws random things right at your face, and you gotta be ready for it.

  • horse racing betting


    Social responsibilities of an entrepreneur are many. But the main responsibility for an entrepreneur is to generous to society. For example, Bill Gates is generous enough to take risk by quitting college,sell OS to million of people. Just imagine if Bill Gates was just keeping the software for himself.

  • Homes to buy


    I’m writing a job profile on entrepreneurs. I’d appreciate a very detailed description of what an entrepreneur does in an average day at work from when he wakes up until he goes to sleep….

  • Gas Engines


    Perhaps you could also have an “auction” style payment for the massage service since you are limited to 2 hours….

  • Johnsie Amsili


    their is usually a trouble in the initial place.

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    “Of course, what a great web page and educational content, I’ll increase backlink – bookmark this web page? Regards,Reader.”

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    “Hello, I see you’ve a quite beneficial nicely written post here, may I use a few of it on my blog page if I cite you as the resource? : )”

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