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Doing Social Media Right

Earlier today I came across some good information about social media I thought I’d share with my readers.  The first was a presentation I found on slideshare on social media which I embedded below:

The next was a post I came across was by internet marketing guru Seth Godin.  It was very short, but pro-found, so I decided to post it below:

The reason social media is so difficult for most organizations

It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

I hope you guys found this info beneficial,
David

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54 Comments

  1. Would the music marketing company give you parameters of high and low charges? Could the question be asked; What do you feel is a fair range for this service? After all, I do not want to price myself out of a client.

  2. Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

  3. This will give you “expertise” which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.

  4. This would distill your company’s brand, set forth your objectives, and allow you to allocate resources in an organizeed and tactical way. . It would be also serve as an emergency manual when you have to make tough decisions at critical junctures.

  5. Thanks for commenting everyone. I apologize regarding my delayed response.

    Best Social Media books: New Rules of Marketing & PR by David Meerman Scott. Trust Agents by Chris Brogan. Guide to Social Media marketing by Paul Gillon. Any Seth Godin books are good as well.

    Tips to show you know social media in an interview…If you’re able to direct your employer to your blog, twitter or other social sites that show history and you are able to give specific examples of how you have helped yourself, previous businesses or clients…that will go a long way. It’s more about revealing your knowledge than trying to portray or “show” it.

    I want to stress that social media is not all about the tools and technology….know how to use the tools and technology, but use them to improve your existing relationships and build new ones.

    I hope all of you had a very good Christmas.

  6. I suggest you search more on the internet. There are a number of discussion forums on social media analytics that you can join to be delighted by this topic.

  7. Become familiar with notable social media case studies such as @comcastcares, the background story of the Coca-Cola Facebook page, and the Skittles social media fiasco. Brush up enough on these examples of social media marketing as well as terms and concepts surrounding social media, and generally what companies are doing presently to reach out to this community.

  8. You can find a firm to handle your social media for as little as $500 a month. However, what you might want to do is create an E-Marketing Plan. This would distill your company’s brand, set forth your objectives, and allow you to allocate resources in an organizeed and tactical way.

  9. I recommend not solely revolving your campaign around these channels however. With a social media campaign, we’d target specific communities that cater to your specific demographic. If you’re selling luggage, for example, we’d heavily participate in travel-based social networks and forum communities.

  10. Pretty cool reading and seeing all those statistics David, but I am sure by now some of those numbers are much higher since they are ever changing by the second.

    Till then,

    Jean

    PS: I added you on facebook, I hope you don’t mind 😛

  11. You must be extremely proficient at rapidly re purposing and re leveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

  12. There are tons of different social media places that you can use. Networking sites like Twitter and Facebook are two and then there are social bookmarking sites like Digg and Stumbleupon. Each of the different sites is going to be used differently.

  13. Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

  14. Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

  15. Social Media is the great way to connect the people across the world. Social media is difficult for organization is only some reasons. many people use social media site to promote the businees or profile to using the false information..

    Martin

  16. They should probably stay up for a month or two so people can pay their respects, then be removed. How devasating for my friends and family to see my page say ‘no recent activity’ or receive a spam email from a phisher who has hacked into the account.

  17. Nice seeing you Monday at the NewComm Forum. It was my second year, and I really enjoy the intimate gathering. Great place to get the latest from the greatest involved in the world of communications….who isn’t?!! Cheers!

  18. Social media isn’t a FAD with so much of importance it has gained even in many remote places of the world, but how long would you think is this trend gonna continue? something definitely will take over this trend so what will be the next big change?

    Till then,

    Jean

  19. You must be extremely proficient at rapidly re purposing and re leveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content….

  20. If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc.,

  21. Thus companies could post product releases and press meme would aggregate them on a single website by category. Then people could RSS subscribe either to a category,company or country.

  22. I had seen this trend develop in several blogs I read and I wasn’t sure if I should implement it on my blog. Your article is the first one I read on the subject and your recommendations make a lot of sense. Thanks for these useful tips….

  23. Social Media is the great way to connect the people across the world. Social media is difficult for organization is only some reasons. many people use social media site to promote the business or profile to using the false information..

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  29. Doing social media is hard when your staring it.. But doing it over and over and learning the right thing will help you improve your internet business.. It takes time to learn it and get use to it..

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