Over three years ago I decided to write a blog post sharing 7 Powerful Lessons Sun Tzu can teach you about Strategy. In that post I researched insights from ancient Chinese philosopher and military strategist Sun Tzu and shared how these lessons can help business professionals win the battle for customers in their respective marketplace. In…
I recently had the pleasure of being a guest on Blog Talk TV, a television show airing to 1.5 million households weekly in Virginia and Florida. I sat down with the hosts of the show Bess Auer and Ben Reed to discuss business blogging, my blogging journey and book Land More Customers through Online Marketing. You can…
If you’ve spent any time around my blog you know that I am a big fan of basketball. I was enthralled with it in my younger days and even played a year in college. March Madness is a very exciting time for many basketball fans like myself across the country. It’s the time of the…
Many of the entrepreneurs I know, including myself, are guilty at times of working too much in their business instead of on it. The day to day operations sometimes drive us to do what is urgent versus what is truly important. As an entrepreneur it is very important to dedicate time to focus on the…
As a movement gains traction and momentum it often compounds. It all starts with a leader (innovator)…someone willing to take a chance at the risk of looking ridiculous. The first visible follower is an integral part of the success of a movement…as is the second follower. These early adopters show people how to follow, but…
This past Thursday I had the opportunity to participate in the second annual Diversity Dialogue, which was hosted by Ad 2 Orlando. The event, which was held at the Orlando Science Center, focused on discussing the topic of diversity in advertising and marketing. Joel Montilla, head of the diversity committee for Ad 2 Orlando…
The world has gotten much smaller with the birth of social networks, social bookmarking websites, search engines, email and other communication mediums. Furthermore consumers are constantly bombarded with marketing and advertising messages from every direction from companies competing for their attention. Having a well founded strategy is necessary to win the battle for your customer’s…
Well…I said I wouldn’t buy a tablet until I finished my book and that my book would be the first thing I read on it. Yesterday I bought a tablet – An Amazon Kindle Fire HD to be exact 🙂 The book was inspired by a Copyblogger guest post I created and compares marketing to…
February 17th I spoke at the University of Central Florida for their “Entrepreneurial Speaker Series” in front of an audience of 50-60 ambitious business students. The topic was on marketing strategies for entrepreneurs….I decided to take a slightly different direction to help students from falling into a very common trap that can severely injure or…
Recently a business owner reached out to me for assistance in marketing his business in a local market. After writing a response to his questions I thought that others would be able to benefit from the information that I shared with him so I decided to share it with my readers. I need some help…