David Brim on business, marketing & life.

Leadership Lessons from a Dancing Guy

By: David Brim June 1, 2013

As a movement gains traction and momentum it often compounds.  It all starts with a leader (innovator)…someone  willing to take a chance at the risk of looking ridiculous.  The first visible follower is an integral part of the success of a movement…as is the second follower.  These early adopters show people how to follow, but more importantly validate to others (early majority) that the movement is socially acceptable.  After the early majority has joined the movement it makes it very easy for the late majority to follow.  Often times those who were hesitant to join a movement due to the fear of being ridiculed ironically join the movement for the same purpose…they don’t want to standout and be the only ones not on board with it.

Adoption curve

Social proof is a powerful force that can work for you or against you.

Recently a colleague shared a video with me that illustrates this concept very well.   It’s well worth watching!

Leadership lessons from a dancing guy

I hope you enjoy it!

About the author

David Brim

David Brim is a marketing consultant, entrepreneur and real estate investment specialist living in Orlando, Florida. He has been involved in many early stage ventures in industries spanning tech, ecommerce, real estate, and finance. He has been featured in one of the most popular entrepreneurship textbooks "Successfully Launching New Ventures" and has been interviewed on Fox, ABC and CBS about topics such as entrepreneurship and internet marketing. Professionally, his primary focus areas include online lead generation, e-commerce, and investment real estate.

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