Google recently released a new feature called “Instant Previews” into their search engine results page. As the name suggests this feature enables a searcher to preview all of the websites on the listings page before making the decision on which website they should visit. This may seem like a small adjustment, but what does this…
Ever look up while standing in a crowded area? If not give it a try…a strange thing happens. You’ll often see another person will stand by you and look up in the same direction you are…then another person…then another…if you do this long enough you’ll eventually gain traction and notice a whole group of people…
At Brand Advance we have a steady stream of people that discuss their online ventures with us both from a marketing and web development perspective. A relatively large amount of these projects involve some sort of community or social aspect. When it comes to growing a community based site or social network I always caution…
It’s no secret that technology changes extremely fast. Often times keeping up and implementing trends in technology is like hitting a moving target. Internet marketing is no different. From changes in Search Engine Algorithms (like Google’s Caffeine– that had a large roll out following the holidays) to new social media innovations like Posterous…The world of…
Best Marketing Colors for 2010 What colors will be used in the design world for marketing in 2010? Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing…
Earlier today I came across some good information about social media I thought I’d share with my readers. The first was a presentation I found on slideshare on social media which I embedded below: How To Do Social Media Right In 2009 The next was a post I came across was by internet marketing guru…
Search Engine Optimization is nothing new, however many people are still baffled with how it works and what it takes to dominate the search engines for a given term. Ranking well for strategically selected keyword terms in your niche will drive highly motivated potential customers to your web-presence, which will result in more sales, leads…
Social Media Marketing can be a powerful way to grow your business if done correctly. Forrester Research, a top technology and market research company recently published an excellent report explaining Sponsored Conversations and how to integrate them into your social media strategy and marketing plan to grow your business. The Forrester report is typically $749,…
I had to make a post to give props to our design & marketing team at IZEA for releasing a new version of IZEA.com. The new interface allows for so much more informative content and looks great! By visiting IZEA’s site you can view an awesome case study on IZEA’s social media campaign for Kmart…
It’s no surprise that newspapers and other publications are having trouble. Their main competition…The internet. In comparison advertising dollars are better spent online for a variety of reasons including that the results are more measurable and the cost is less expensive. I also mentioned a variety of other reasons in my recent post Why Internet…