Over three years ago I decided to write a blog post sharing 7 Powerful Lessons Sun Tzu can teach you about Strategy. In that post I researched insights from ancient Chinese philosopher and military strategist Sun Tzu and shared how these lessons can help business professionals win the battle for customers in their respective marketplace. In…
Search Engine Optimization is a topic I am frequently asked about. I am also frequently asked about Google’s Algorithm updates, most recently – Panda and Penguin, and how to avoid being penalized. There have been many changes related to SEO over the last year and a half. Many companies took large hits after being penalized…
Well…I said I wouldn’t buy a tablet until I finished my book and that my book would be the first thing I read on it. Yesterday I bought a tablet – An Amazon Kindle Fire HD to be exact 🙂 The book was inspired by a Copyblogger guest post I created and compares marketing to…
There are over 4 billion searches that occur every day on Google. When we search on Google we are looking to learn something, do something or navigate somewhere. Google makes it very easy to conduct a search…simply visit Google.com type in your query and click search. We all have done it, but did you know…
This past Tuesday I gave a webinar to a group of CEOs, marketing directors and economic development professionals. The webinar was hosted by the Florida Economic Gardening Institute. Here is a short summary that was used to promote the webinar: So many people all around the world have great ideas, products and services. And yet…
With Hurricane Irene heading towards the coast of Florida I’ve had several companies ask me how they can better focus their keyword research and search engine strategies to take advantage of this. I thought I would share a tool that can be very valuable in this situation and many others. Google Insights for search is…
Recently a business owner reached out to me for assistance in marketing his business in a local market. After writing a response to his questions I thought that others would be able to benefit from the information that I shared with him so I decided to share it with my readers. I need some help…
Google recently released a new feature called “Instant Previews” into their search engine results page. As the name suggests this feature enables a searcher to preview all of the websites on the listings page before making the decision on which website they should visit. This may seem like a small adjustment, but what does this…
It’s no secret that reaching more customers is a goal of nearly all business owners. As I discussed in a previous post…your potential and current customers are online and searching. There are roughly 5,500 searches that occur every second. That’s right….every second! The harsh reality is….roughly 90% of all of those searches will not venture…
It’s no secret that technology changes extremely fast. Often times keeping up and implementing trends in technology is like hitting a moving target. Internet marketing is no different. From changes in Search Engine Algorithms (like Google’s Caffeine– that had a large roll out following the holidays) to new social media innovations like Posterous…The world of…