David Brim on business, marketing & life.

How Google SearchWiki Will Affect CTR & SEO/SEM

By: David Brim November 22, 2008

A few days ago Google added a personalized search feature called SearchWiki.  This feature allows you to bump search engine results for a term you searched for up or down, or even remove them completely from the results page.  You can also comment on a particular search result and view other people’s comments. Though this feature is really cool, I wonder how will it affect CTR (Click through rates) and SEO/SEM efforts.

SearchWiki reminds me of StumbleUpon in the sense that it allows the user to see comments about a site and decide after they have heard other opinions if it’s a site worth using.  It’s putting the results back in the hands of the end user, not a company paying thousands per month for back links or SEM.  I feel this will alter CTR rates and deemphasize SEO & SEM to a degree.  In six months to a year when people have become accustomed to using Google’s SearchWiki and more people comment on websites in the Google SERPS, less will be focused on the position of the site in the SERPS and more on what real people are saying about the site.  Google will have more of the value that made Digg, Delicious and StumbleUpon popular.  This will force companies to be even more competitive in providing the best service or product possible, or else an unsatisfied customer could slander them on the SERPS.  SEO will still be important, because a person will still have to find what their looking for, however once they find your website it may be tougher to get them to click, or easier depending on what’s being said about you.

You can visit Google’s blog to find more about Google’s SearchWiki and personalized Search or watch the video below.

Even though these features are only available to you when your logged into your google account, do you think Google’s SearchWiki will have any affect on click through rates and SEO/SEM?

What are your thoughts on these features Google has added?

About the author

David Brim

David Brim is a marketing consultant, entrepreneur and real estate investment specialist living in Orlando, Florida. He has been involved in many early stage ventures in industries spanning tech, ecommerce, real estate, and finance. He has been featured in one of the most popular entrepreneurship textbooks "Successfully Launching New Ventures" and has been interviewed on Fox, ABC and CBS about topics such as entrepreneurship and internet marketing. Professionally, his primary focus areas include online lead generation, e-commerce, and investment real estate.

Comments

  • Allison Sellers


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  • David Brim


    thanks Allison…glad you like it

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  • Car hire Brisbane


    Because wikipedia is a wiki so it gets that result. Google has a new feature that lets you search wikipedia when you get it as a result.

  • sell used textbooks


    How long did it even last?

  • Halloween Costumes


    thank you. I want to add that seos can used wiki for their link building strategy.

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    Hoeveel kan ik lenen? (hypotheek). Wat worden mijn maandlasten? (hypotheek) … Hoeveel hypotheek heb ik nodig? Hoe hoog is de boete die ik nu zou moeten

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    Over de voor- en nadelen van het afsluiten van een lening zonder BKR-toetsing.

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    Is this still around?

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